GROWTH OF INDIAN INNERWEAR MARKET

The Indian apparel market has been witnessing a shift towards the organised segment.  The premium and super-premium category in both the men’s and women’s segment has witnessed a higher growth than other segments. With increasing disposable incomes and customers’ willingness to shell out more for better quality products, domestic innerwear manufacturers are working towards increasing the share of premium products in their product portfolio.

The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterising the huge growth in the Indian innerwear market is the increasing size of the organised market and the declining share of the unorganised market resulting in growing independent brands taking charge of the market. The Indian innerwear market continues to be underpenetrated and thereby holds immense business opportunities. A distinctive shift from price sensitivity to brand sensitivity and preference for bold colours and innovative designs are two key trends to have emerged in this segment.

The women’s innerwear market is considered to be more dynamic, with many design variation and the regular introduction of innovative products. Growing number of working women, changing fashion trends, increased awareness about better fits, rising disposable income and level of information has given the women innerwear industry a new dimension. The men’s innerwear market is characterised by the presence of numerous Indian and International brands catering to different segments of the market. The economy segment contributes to 55% of the of the men’s innerwear market, while the rest comes from mid-price segment, premium and super –premium segments. The premium and the mid-price segments are expected to witness a higher growth rate within this market.

The Innerwear today has achieved new dimensions. An unending list of brands present in the Indian lingerie market is the proof of the great potential of the market in India. Innerwear has slowly come out of the closet in India today. About a decade ago the subject of lingerie was discussed in hushed tones. Today the scenario has changed and people are more comfortable talking about lingerie now. To emerge a winner in the market marked by the presence of multiple players, brands and retailers have to optimise their business operations by addressing the challenges and harnessing market opportunities. Bodybasics is a key retailer in the innerwear segment, focussing on the way innerwear is retailed in India. Come shop with us at www.bodybasics.in

BUY MEN'S T-SHIRTS ONLINE

   

Planning an outing with friends on the weekend and want to look strikingly fashionable, but tied up with office work and can’t find time to go out for shopping...........just go ahead and shop online for Men’s T-shirts. Men's Polo T-shirts are a good choice as these can be paired with any jeans or trousers to look cool and feel comfortable. Team it up with sneakers or loafers for a casual look. The timeless appeal of T-shirts makes them a must-have attire for every man. Whatever your personal style ,  you can wear men's casual T-shirts while going on a work trip with your colleagues or even while at home to look your best. Showcase your fine taste in clothing by sporting a bright coloured plain round neck or V-neck T-shirt complemented with a ripped or rugged jeans, casual shoes, and glares to maximise your style quotient. 

For a varied style statement and to take your cosmopolitan style a notch higher, pick a V-neck T-shirt or round neck T-shirt that is high on style and comfort. Choose a black or blue Polo T-shirt and wear it with shorts or bermudas and get ready for the adventure trip with your office buddies or even with your family. Planning to go shopping with your girlfriend?  Pick a military print T-shirt and pair it with distressed jeans and sneakers for a trendy look. You will be loaded with lots of compliments from your girlfriend. Show off your fashion sense by wearing a Chromozome fashion V-neck tee for men in a wide range of colours.

Look your athletic best in men's sports T-shirts from premium brands under one roof. Jockey’s Sport Polo collection will surely add to your sporty mood. You can even opt for a bright coloured V-neck or round neck T-shirt from Benetton and team it up with a black or white shorts and trainers for a look that highlights your passion for sports and adventure. Jockey’s Modern fit Ribbed V neck T- shirt can also be teamed with shorts for the ultimate sportswear or even for leisure wear.

Go ahead and buy men's T-shirts online at www.bodybasics.in to add some zing to your wardrobe. Find the best collection of T-shirts for men which not only enhances your style quotient but also guarantees comfort at the same time...............only at BODYBASICS.in

IS CORRECT BRA SIZE SO IMPORTANT ??

Believe it or not, at least 80% of women wear an incorrectly sized bra! Most women wear a bra too large in the back and too small in the cups. Although sizing can vary slightly between brands, all follow a basic measurement system that you can use to measure your bra size in the comfort of your own home. Are all women the same? No ! Every figure is unique and different. Different measurements, different shapes and also different body tissue, which varies in form, firmness and composition. This is why we recommend consulting a good innerwear specialist when looking for the right bra for you. We have heard many tales of women spending years searching for the right bra and then finding what they were looking for the first time they walked into a proper, specialist innerwear store. At Bodybasics, we have specialists who are trained to guide you to pick the right fitted bra. 

Wearing the wrong bra size can ruin an otherwise flawless outfit. Women who wear the wrong size bra often have problems maintaining correct posture. This can lead to slouching rather than sitting and standing upright, as well as unexplained back and neck pain. The best solution to wearing the wrong bra size is to visit a store and get yourself measured, not once every few years, but every single time you go shopping for a new bra. The reason for this is that a woman’s bust size will change throughout her life due to hormonal reasons, pregnancy, weight loss and other factors. Wearing the wrong bra size can cause health problems, but allowing yourself to be measured each time you go bra shopping will ensure that you buy the correct bra size. This will eliminate the health problems that can occur while wearing the wrong bra size.

Some common symptoms of a wrong fitted bra are :
• Straps that dig into your shoulders ( = usually cup is too small)
• Underwire that stabs you ( = cup is too small)
• The dreaded quadraboob or other types of spillage ( = cup is too small)
• Cups that bunch up ( = cup is too big)
• Back bulge ( = band is too small)
• A band that rides up your back ( = band is too big)

So go ahead and buy a bra that fits correctly, improves your posture and also makes you feel good and confident. Refer the chart below to measure your bra size in the comfort of your own home. Shop online for the best collection of  bra at www.bodybasics.in 

BUY WOMEN’S TRACKPANTS ONLINE

Are you ladies looking to lounge in comfortable clothes. Then go for a track pant, combined with a smart T-shirt, a comfortable and hard to resist alternative to jeans. These days women’s track pants come in stylish designs and different fabrics, and you can find plenty of fashionable and modern take on the original track pant.

These track pants are not only meant for the gym or sporting activities but even for lounging or casual wear. Wear it with a stylish top, get a little skip in your step with a   pair of sneakers. Be a trendsetter wherever you go and stand out from the crowd.

Track pants are not only worn by women for sporting activities and lounging; rather the track pants have entered the world of high fashion. It is even worn by celebrities for a cool, laid-back look. The new, trendy designs and eye-popping colours have definitely taken women’s track pants to a different level.

Though the general perception is that a track pant is for casual or leisure wear, these days people wear them to make a fashion statement. Try wearing a pair of skin fit track pants with a contrasting crop-top to the cocktail lounge and get all the attention diverted towards you. Add some glamour with a ripped or faded denim jacket and a pair of casual shoes to flaunt a style statement that’s relaxed and athletic-chic. Choose track pants in a variety of colours and patterns to make a fashion statement. Low-waist track pants are perfect for those who prefer bottom wear that sits below the navel. A pair of low-waist track pants with a colourful sports bra could also make a great outfit for your belly dancing class. Another popular style of trackpants is the one with an elastic cuff near the ankles. This style is preferred by many who want a loose fit top but prefer a tapered or skinny fit pants.

Choose from myriad styles of women’s track pants online @ Bodybasics.in. Though most track pants have a relaxed or loose fit, slim-fit options are also available. Browse our range of women’s slim-fit track pants for a stylish addition to your wardrobe. Track pants may or may not have pockets, and some come with zip-pockets; so you should choose a pair that suits your personal preference. One thing that people love about track pants is the flexibility around the waist provided by an elastic band or draw strings.

.With such a wide variety of track pants to choose from, picking the right styles and knowing how to wear them depends primarily on your need and taste. Given the versatility, it’s a good idea to buy track pants in different styles and fabrics and wear them when running on the track or while lounging around the barbecue grill with friends. Buy track pants at Bodybasics.in Give your active lifestyle a boost and stay fashionable with exclusive women’s track pants.

BUY MEN’S BRIEFS ONLINE

The evolution of men’s most intimate apparel is shrouded in secrecy. Undergarments or briefs as we know them today were first sold to promote cleanliness and improve the comfort of wearing clothing. That they might one day be deemed fashionable was not even an after-thought.

And it isn’t just about the briefs, it was the way the companies advertise the men’s briefs which has a huge impact and  highlights the male form underneath those garments. In earlier days briefs were definitely considered a very underground thing, but not anymore. Through the 1970s, you had this explosion of colour and pattern combined with a classic simplicity that was reflected in the form of the man in the advertising. So you had this statuesque, athletic body in a very classic, simple, white garment. However the briefs saw a total revolution over a period of time.

If you are the kind of man who always wants the best, it only makes sense to extend that desire to your underwear. The world of men's underclothing has come a long way in recent years, and today you can find contemporary styles to suit even the most discriminating tastes. What you wear under your clothes is just as important as any other part of your wardrobe, whether or not you are the only person who sees it. Underwear is probably the single most functional garment you put on every day and one of the most important factors in whether you feel comfortable in your clothes.  When it comes to men's innerwear, the current generation hates making compromises.  While buying briefs, what men look for is comfort, style and durability. Today premium quality and designer men’s briefs are an integral part of the modern men’s lifestyle. Bodybasics.in offers a wide range of designer and branded men’s briefs online to cater to men from all walks of life. Sitting in the comforts of your home, you can shop online for men’s briefs from reputed brands like Jockey, UCB, Calvin Klein, Chromozome, US Polo Assn. to name a few. There is a huge range of fabric ranging from 100% cotton, cotton mixed with lycra and more. Over these years the style of  men’s briefs have also evolved such as V briefs, Hippy V briefs, BikiniBriefs, Trunk briefs , string bikini and many more, in solids, stripes, checks, animal prints etc. Some brands have the brand logo embossed on the waistband, which many brand conscious men like to flaunt in their jeans. At Bodybasics.in , when you shop for men’s briefs online, you find a wide range of designs suitable for everyday wear, special occasions, athletic activities and any other use you can imagine,  in single piece pack or even pack of two or three which saves your money. Why to compromise for a slim collection of undergarments, when you have the access to the widest variety of men’s briefs online only at  Bodybasics.in

BUY WOMEN’S PANTIES ONLINE

Panties or knickers are a form of underwear worn by women and have been a part of feminine innerwear since time immemorial. Panties are most often form-fitting, but may also be loose. Various materials are used, but are usually chosen to be breathable. Panties are classified into various styles based on criteria such as the amount of rear coverage, width at the sides and height at which they are worn. Buy women’s panties online at www.bodybasics.in and choose from any array of colours and styles to suit your need.

Briefs rise to the waist, or just below the navel, and have full coverage in the rear. Classic or full brief features sides that extend below the hip. Sometimes these are called "granny panties". High-cut or French cut is designed with sides that are somewhat narrower. Boyleg or boyshorts are styled after men's briefs and may have short legs extending below the crotch. Control panties or control briefs are special and designed to offer support while giving a slimmer appearance. This type usually contains a stretch material such as spandex and may extend above the waist. Hipsters are similar to briefs, but are worn lower down the body (a lower "rise"), with the waistband around the hips. Bikinis sit at hip level, like the Hipsters, but the fabric of the side sections is narrower. With the string bikini type, the side sections disappear altogether and the waistband consists of only string-like material; also, the rear coverage of the bikini is not as concealing as the design of the brief. Bikini is the most widely worn style among women worldwide. Tangas provide a moderate to minimal coverage with back coverage that is more than a thong but narrower than a bikini. And the waistband is reduced to a narrow strip at the sides. Thongs have a waistband similar to tangas, but the rear coverage is mostly cut away. The crotch is extended to the back of the wearer and a narrow strip of fabric fits between the buttocks, becoming wider towards the top. The G-string has just a vertical string at the back connecting crotch to waistband, sometimes featuring a tiny triangle of fabric.

Panties must be chosen with care to ensure that they are not too tight as to ride up nor too loose to slip off the hip. They must also be of the right material to ensure that they are comfortable to wear for long periods of time. Buy women’s panties online at www.bodybasics.in which offers a wide variety to pick from brands like Jockey, Enamor,  Amante,  Hanes,  Benetton Undercolors etc. and add a  dash of colour and style to your wardrobe. Ensure your innerwear has invisible panty lines while wearing body hugging dresses. Show off your sculpted torso or tease your feminine side with a pair of lacy pink bikini. Be stylish and confident by picking the right innerwear for yourself and take the world in your stride.

BUY MEN’S TRACKPANTS ONLINE

Most people prefer track pants for working out or for playing some sports as these garments have a relaxed fit, stretch well, and keep you comfortable while exercising. Whether fitness is a large or small part of your life, you need the right kind of clothing which would enhance your performance and bring you in the right mood. Buy men’s trackpants online to keep yourself comfortable whether you’re playing a sport, or sweating it out at the gym. If you have a very active lifestyle, track pants are just something you’re likely to use every day.

Bodybasics.in offers an exclusive range of men's track pants online. Track pants are an essential clothing for the fitness freaks and also for the fashion conscious new generation. They come in myriad styles like fashion or designer track pants, sports track pants, basic track pants, lounge pants etc. Designer track pants are in vogue especially for those who just want to lounge in comfortable clothes and simultaneously make a fashion statement. Synthetic track pants made of nylon or polyester are best suited for the gym or sporting activities being wrinkle resistant and help soak perspiration, hence you can keep them for hours and concentrate on your physical activity. Many people prefer wearing basic cotton track pants when lounging or running errands. These track pants, combined with hooded sweatshirts or T-shirts, become a hard-to-resist, comfortable alternative to jeans. Though most track pants have a relaxed or loose fit, slim-fit options are also available. Browse our range of men’s slim-fit track pants for a stylish addition to your wardrobe. Track pants may or may not have pockets, and some come with zip-pockets; so you should choose a pair that suits your personal preference. One thing that people love about track pants is the flexibility around the waist provided by an elastic band or draw strings.  Low-waist track pants are perfect for those who prefer bottom wear that sits below the navel. Another popular style of track pants is the one with an elastic cuff near the ankles which gives the look of a tapered or skinny fit pants.

Today, track pants are not only worn for sporting activities and lounging; track pants have entered the world of high fashion. It’s not uncommon to see celebrities sporting a pair of track pants in public for a cool, laid-back look. The new, trendy designs and eye-popping colours have definitely taken track pants from track-field chic to super stylish. Buy designer track pants online at Bodybasics.in and flaunt a style statement that’s relaxed and athletic-chic. Pick from our wide range of men’s track pants online to find something that meets your need and taste. From being comfortable at home to wanting a casual yet stylish look, we have all your needs covered. Given their versatility, stock your wardrobe with track pants in different styles and fabrics.